EA Advertising: Dynamische In-Game-Werbung startet

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2026-06-16 13:16:50 -

Electronic Arts is pushing forward the integration of dynamic ads into its games with the “EA Advertising” program. The system is allegedly “non-intrusive” and intended to enhance the player experience rather than impair it. Initially, the focus is on EA Sports, but the model could be expanded across the entire brand lineup—a development that is discussed...

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